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Blueprint 2007 Section 3 Contents Previous Next

    Customer segmentation – non-statutory (commercial) services

    Within Land Registry, the term ‘commercial services’ refers to those services designed primarily for non-conveyancers, for the purpose of aiding their business needs. In some cases, customer segments for commercial services match the customer segments for core services (for example, estate agents) but in many cases the customers served will be quite distinct.

    Currently, there is a small team of account managers within Commercial Services working in the following sectors.

    Image showing customer segmentation – non-statutory (commercial)

    The account manager’s role in Commercial Services fulfils the need to create, develop and manage Land Registry’s relationship with a specific customer group through pro-active contact, ensuring that the customer is fully aware of all the relevant services Land Registry can offer, taking information and knowledge of our services to them.

    Account managers will be used for both commercial (non-statutory) services and when introducing core services. They are responsible for making contact with the customer, either initially or following up from a marketing campaign, identifying the customer’s business needs and ensuring sign-up to new Land Registry services associated with e-conveyancing and their sustained use.