Voluntary registrationWe worked closely with the Register Development Team on an integrated, direct-mail marketing campaign to help encourage people to register their land. A series of direct mail leaflets, ‘Know where you stand, register your land’ were issued to farmers, charities, educational bodies, local authorities and landed estates. Online and magazine advertising supported the campaign, helping to raise awareness and directing enquiries to our website and register development helpline. The campaign will now focus on farmers and large landed estates. |
