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Online Annual Review 2005/6 |
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Land Register OnlineOur Land Register Online campaign has continued to go from strength to strength.
We attended the BBC Good Homes Show in May 2005 to promote Land Register Online to the general public. Demand exceeded the show organiser’s expectations and we held an ‘on-stand’ surgery. People were particularly interested in the information we hold and the transparency that this offers in the home-buying process. We also exhibited at the Royal Show at Stoneleigh Park, Warwickshire and the Great Yorkshire Show near Harrogate.
The marketing campaign includes online advertising on relevant property sites such as upmystreet.com and primelocation.com. Online advertising and improved search engine activity has resulted in a 15 per cent rise in online transactions.
Land Register Online received a 2005 web award from the Web Marketing Association for outstanding achievement in website development. |
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