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Annual review 2006/7 Case study #2 Contents Previous Next

    Andy Pikesley, Register Development Manager, Durham (Boldon) Office

    At BBC Radio Cumbria I sat at a desk to the side of presenter Gordon Swindlehurst and was asked to put the headphones on. There was no opportunity to discuss the interview as Gordon was already broadcasting live.

    He had our press release in front of him and began by asking me questions about what Land Registry does and the campaign in Cumbria. It was all quite fast and frenetic and after 90 seconds it was over.

    At the Cumberland News, a paper well read by the farming community, I was met by farming editor Anna Burdett. This interview was much longer, perhaps 10 minutes, with Anna scribbling down her notes in shorthand and allowing me to get over my key messages. These included statistics about unregistered land in Cumbria, state-guaranteed title and better protection against squatters

    By the time I met the Border TV crew on the shore of Lake Windermere I was more experienced. We arrived late so it was a case of drive up, straighten tie and up in front of the camera. The interview was done in one 'take' - best of all, I did not need my brief at all.